TY  - BOOK
AU  - Swift, Ronald S.
TI  - Accelerating customer relationships: using CRM and relationship technologies: Using CRM and relationship technologies
SN  - 0130889849
U1  - 658.812 SWIR 
PY  - 2001///
CY  - New Jercy
PB  - Prentice Hall
KW  - Sales & Distribution Management
ER  -