Lovelock, christopher H;Weinberg, Charles B. <br/><br/>
Marketing challenges: cases and exercises  Cases and exercises 

 - 3 
 - New York  Mc Graw Hill  1993 
 - xxxix,628 
<br/><br/><label>ISBN: </label>0070388024 
<br/><br/><label>Dewey Class. No.: </label>658.8 LOVC