Lovelock, Christopher. <br/><br/>
Services Marketing; people, technology, strategy.  People, technology, strategy. 

 - 4 
 - New Jersey  Prentice Hall  2001 
 - xviii,717 
<br/><br/><label>ISBN: </label>0130173924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 LOVC