TY  - BOOK
AU  - Arnold, David.
TI  - The mirage of global markets: how globalizing companies can succeed as markets localize: How globalizing companies can succeed as markets localize
SN  - 013047066x
U1  - 658.848 ARND 
PY  - 2004///
CY  - New York
PB  - Prentice Hall
KW  - International Marketing
ER  -