00481nam a2200145Ia 4500008004100000020001500041041000800056082001700064100001900081245015300100250000600253260003400259300001400293650002800307210716s2004    xx            000 0 und d  a013047066x  aeng  a658.848 ARND  aArnold, David.  aThe mirage of global markets: how globalizing companies can succeed as markets localize.bHow globalizing companies can succeed as markets localize.  a1  aNew YorkbPrentice Hallc2004  axviii,229  aInternational Marketing