TY  - BOOK
AU  - Hawkins, Del I
AU  - ;Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior: Building marketing strategy  
SN  - 0256218951
U1  - 658.8342  7
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior
ER  -