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  <titleInfo>
    <title>Consumer behavior</title>
    <subTitle>Building marketing strategy</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hawkins, Del I</namePart>
    <role>
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  <name type="personal">
    <namePart>;Best, Roger J.</namePart>
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  <name type="personal">
    <namePart>Coney, Kenneth A.</namePart>
  </name>
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    <place>
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    <publisher>Tata McGraw Hill Publishing Company Ltd.</publisher>
    <dateIssued>2003</dateIssued>
    <edition>7th ef.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
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    <extent>xxvi,760p. ; PB : 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Del I Hawkins,Roger J. Best and Kenneth A Coney</note>
  <subject>
    <topic>Consumer Behavior</topic>
  </subject>
  <classification authority="ddc" edition="7">658.8342  HAWD</classification>
  <identifier type="isbn">0256218951</identifier>
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