TY  - BOOK
AU  - Chhabra, T N.
AU  - Grover, S K.
TI  - Marketing management
U1  - 658.8  1
PY  - 2008///
CY  - New Delhi
PB  - Dhanpat Rai and Co (P) Ltd.
KW  - Marketing information and research
KW  - Pricing decisions and strategies
KW  - New product development
ER  -