TY  - BOOK
AU  - Kazmi, S H H.
AU  - Batra, Satish K.
TI  - Advertising and sales promotion
SN  - 8174463941
U1  - 659.13  2
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising classification functions and benefits
KW  - Brand awareness brand attitudes and feelings
ER  -