00608nam a2200193Ia 450000500170000000800410001702000150005804000180007304100080009108200210009910000180012024500780013825000120021626000380022830000240026665000540029065000490034470000210039320220307143441.0210716s2004    xx            000 0 und d  a8174463941  cAIMIT LIBRARY  aeng  a659.13 22bKAZS  aKazmi, S H H.  aAdvertising and sales promotion /cBy S. H. H. Kazmi and Satish K. Batra.  a2nd ed.  aNew Delhi :bExcel Books ,c2004.  aXx, 633p. ;c24 cm.  aAdvertising classification functions and benefits  aBrand awareness brand attitudes and feelings  aBatra, Satish K.