TY  - BOOK
AU  - Kotler, Philip;Keller, Kevin Lane;Koshy, Abraham;Jha, Mithileshwar.
TI  - Marketing management: a south asian perspective: South asian perspective
SN  - 9788131767160
U1  - 658.8 KOTP 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
ER  -