Kotler, Philip;Keller, Kevin Lane;Koshy, Abraham;Jha, Mithileshwar. <br/><br/>
Marketing management: a south asian perspective.  South asian perspective. 

 - 11 
 - New Delhi  Pearson Education  2007 
 - xli,621,I19 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP