TY  - BOOK
AU  - Perreault, William D;Mccarthy, E Jerome.
TI  - Applications in basics marketing: clipping from the popular business press: Clipping from the popular business press
SN  - 0071158413
U1  - 658.802  PERW 
PY  - 1999///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
ER  -