TY  - BOOK
AU  - Raju, M S; Xardel, Dominique.
TI  - Consumer behavior: concepts, applications and cases: Concepts, applications and cases
SN  - 812591532X
U1  - 658.8342 RAJM 
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House Pvt  Ltd
KW  - Consumer Behavior
ER  -