Kaptan, S S; Pandey, Sanjay. <br/><br/>
Brand imitation. 

 - 1 
 - New Delhi  Himalaya Publishing House  2004 
 - 182 
<br/><br/><label>ISBN: </label>8178669625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 KAPS