TY  - BOOK
AU  - Hair, Joseph F
AU  - Bush, Robert P
AU  - Ortinau, David J.
TI  - Marketing research: Within a changing information environment 
SN  - 0070600007
U1  - 658.83 3
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company
KW  - Marketing Research Information
KW  - Technology in the Research Process
KW  - Designing the Marketing Research Project
KW  - Gathering and Collecting Accurate Data
KW  - Data Preparation, Analysis and Reporting the Results
ER  -