Hair, Joseph F <br/><br/>
Marketing research:  Within a changing information environment / 
By Joseph F Hair Jr. , Robert P. Bush and David J. Ortinau 
 - 3rd ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company,  2006. 
 - xxvii, 700p. ;  PB :  25 cm 
<br/><br/><label>ISBN: </label>0070600007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research Information<br/>Technology in the Research Process<br/>Designing the Marketing Research Project<br/>Gathering and Collecting Accurate Data<br/>Data Preparation, Analysis and Reporting the Results
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAIJ