TY  - BOOK
AU  - Mukund, A., ed.
TI  - Marketing management
SN  - 8178811227
AV  - 1st ed. 
U1  - 001.0726588  1
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Banning liquor surrogate advertising
KW  - Reinventing cadbury
KW  - The teleshopping business in India
N1  - Volume-II
ER  -