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  <titleInfo>
    <title>Consumer behavior: implications for marketing strategies</title>
    <subTitle>Implications for marketing strategies</subTitle>
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  <name type="personal">
    <namePart>Krishna, G Radha.</namePart>
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  <name type="personal">
    <namePart>Krishna, G Radha</namePart>
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    <publisher>ICFAI University Press</publisher>
    <dateIssued>2004</dateIssued>
    <edition>1</edition>
    <issuance>monographic</issuance>
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  <subject>
    <topic>Consumer Behavior</topic>
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  <classification authority="ddc">658.8342 KRIG</classification>
  <identifier type="isbn">8178814048</identifier>
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