TY  - BOOK
AU  - Kambhammettu, Shyam Sunder., ed.
TI  - Integrated marketing communication : : introduction 
SN  - 8189333011
U1  - 001.0726588  1
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus university press
KW  - Marketing communications and IMC
KW  - IMC and the future of marketing
KW  - A vision for integrated marketing
ER  -