Integrated marketing communication :   introduction / 
Edited by Shyam Sunder Kambhammettu. 
 - 1st ed. 
 - Hyderabad :  Le Magnus university press ,  2005. 
 - ix,218p. ;  PB  22.3 cm 
<br/><br/><label>ISBN: </label>8189333011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing communications and IMC<br/>IMC and the future of marketing<br/>A vision for integrated marketing
<br/><br/><label>Dewey Class. No.: </label>001.0726588   / KAMS