TY  - BOOK
AU  - Kambhammettu, Shyam Sunder.
TI  - Building customer loyalty: perspectives and applications: Perspectives and applications
SN  - 8189333127
U1  - 659.113 KAMS 
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus university press
KW  - Advertising
ER  -