Kambhammettu, Shyam Sunder. <br/><br/>
Building customer loyalty: perspectives and applications.  Perspectives and applications. 

 - 1 
 - Hyderabad  Le Magnus university press  2005 
 - 172 
<br/><br/><label>ISBN: </label>8189333127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.113 KAMS