TY  - BOOK
AU  - Patti, Charles H;Frazer, Charles F.
TI  - Advertising: a decision making approach: A decision making approach
SN  - 003071687x
U1  - 659.1 PATC 
PY  - 1988///
CY  - New York
PB  - The dryden press
KW  - Advertising
ER  -