00410nam a2200145Ia 4500008004100000020001500041041000800056082001500064100004000079245007300119250000600192260003700198300001300235650001600248210716s1988    xx            000 0 und d  a003071687x  aeng  a659.1 PATC  aPatti, Charles H;Frazer, Charles F.  aAdvertising: a decision making approach.bA decision making approach  a1  aNew YorkbThe dryden pressc1988  axxxi,590  aAdvertising