TY - BOOK AU - Gopal, V V. AU - Gopal, V V. TI - CRM in insurance : : Introduction SN - 817881532X U1 - 368 1 PY - 2005/// CY - Hyderabad PB - ICFAI University Press KW - Insurance(368) KW - Insurers need to try harder with existing KW - CRM at wesleyan KW - Business intelligence and insurance ER -