01305cam a22003254a 4500 13066289 OSt 20211008154927.0 030123s2003 nyua b 001 0 eng 2003001407 0071413634 (alk. paper) DLC DLC DLC pcc HG4028.C4 L397 2003 658.15/54 21 Lenskold, James. 996 Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold. Marketing 'Return On Investment' New York : McGraw-Hill, c2003. xiv, 268 p. : ill. ; 24 cm. Includes bibliographical references and index. Capital investments Evaluation. 997 Rate of return. 998 Profit. 999 Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003001407.html Publisher description http://www.loc.gov/catdir/description/mh031/2003001407.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 199619 199619 0 0 ddc 0 0 MBA AIMIT AIMIT 2021-07-16 0 658.1554 LENJ MBA02184 2026-05-23 00:00:00 2021-07-16 BK