00994cam a22002774a 450000100090000000300040000900500170001300800410003001000170007102000280008804000180011604200080013405000250014208200180016710000210018524501000020624600370030626000370034330000340038050400510041465000370046565000200050265000120052285600950053485600870062913066289OSt20211008154927.0030123s2003    nyua     b    001 0 eng    a  2003001407  a0071413634 (alk. paper)  aDLCcDLCdDLC  apcc00aHG4028.C4bL397 200300a658.15/542211 aLenskold, James.10aMarketing ROI :bthe path to campaign, customer, and corporate profitability /cJames Lenskold.3 aMarketing 'Return On Investment'  aNew York :bMcGraw-Hill,cc2003.  axiv, 268 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aCapital investmentsxEvaluation. 0aRate of return. 0aProfit.423Contributor biographical informationuhttp://www.loc.gov/catdir/bios/mh042/2003001407.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/mh031/2003001407.html