TY  - BOOK
AU  - Seth, Rakesh;Seth, Kirti.
TI  - Creating customer delight: the how and why of CRM: How and why of CRM
SN  - 8178295075
U1  - 658.812 SETR 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Sales & Distribution Management
ER  -