Seth, Rakesh;Seth, Kirti. <br/><br/>
Creating customer delight: the how and why of CRM.  How and why of CRM. 

 - 1 
 - New Delhi  Response Books  2005 
 - 154 
<br/><br/><label>ISBN: </label>8178295075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales & Distribution Management
<br/><br/><label>Dewey Class. No.: </label>658.812 SETR