Shah, Kruti. <br/><br/>
Advertising and promotions :  an IMC perspective / 
By Kruti Shah and Alan Dsouza. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2009. 
 - Xxx, 987p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070080317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Understanding integrated marketing communication<br/>Budgets objectives and evaluation
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHAK