TY  - BOOK
AU  - Hill, Sam;Lederer, Chris.
TI  - Infinite asset: managing brands to build new value: Managing brands to build new value
SN  - 1578512492
U1  - 658.827 HILS 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Brand Management
ER  -