00437nam a2200145Ia 4500008004100000020001500041041000800056082001700064100003000081245009300111250000600204260004800210300001200258650002100270210716s2001    xx            000 0 und d  a1578512492  aeng  a658.827 HILS  aHill, Sam;Lederer, Chris.  aInfinite asset: managing brands to build new value.bManaging brands to build new value.  a1  aBostonbHarvard Business School Pressc2001  axii,238  aBrand Management