Hill, Sam;Lederer, Chris. <br/><br/>
Infinite asset: managing brands to build new value.  Managing brands to build new value. 

 - 1 
 - Boston  Harvard Business School Press  2001 
 - xii,238 
<br/><br/><label>ISBN: </label>1578512492 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 HILS