TY  - BOOK
TI  - Case studies in brand management
U1  - 658.827 1
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI centre for management research
KW  - The birth growth death and revival of a cult brand
KW  - The making of a global brand
KW  - Managing an umbrella brand
N1  - Volume-I
ER  -