Case studies in Marketing / 

 - 1st ed. 
 - Hyderabad :  ICFAI centre for management research ,  2004. 
 - 436p. ;  PB  27.8 cm 
 -  II .
<br/><br/> Volume-II 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing<br/>Marketing communication strategy<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / ICFA