TY  - BOOK
TI  - Case studies on generic strategies : 
U1  - 658.4092  1
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI centre for management research
KW  - Airbus- from challenger to leader
KW  - BBC world in India
KW  - Jet airways story
N1  - Volume-I
ER  -