TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry local marketing and global management 
SN  - 9780070667082
U1  - 658.848  4
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Local marketing in new growth markets
KW  - Global segmentation and positioning
ER  -