00617nam a2200181Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000240012424501000014825000120024826000660026030000270032665000420035365000400039520220317115246.0210716s2008    xx            000 0 und d  a9780070667082  cAIMIT LIBRARY  aeng  a658.848 24bJOHJ  aJohansson, Johny K.  aGlobal marketing :bforeign entry local marketing and global management /cBy Johny K Johnsson.  a4th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2008.  aXviii, 648p. ;c24 cm.  aLocal marketing in new growth markets  aGlobal segmentation and positioning