Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry local marketing and global management / 
By Johny K Johnsson. 
 - 4th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2008. 
 - Xviii, 648p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070667082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Local marketing in new growth markets<br/>Global segmentation and positioning
<br/><br/><label>Dewey Class. No.: </label>658.848   / JOHJ