TY  - BOOK
AU  - Chaturvedi, Mukesh.
AU  - Kumar, Aseem.
TI  - Managing global business : : strategic perspective 
U1  - 382 1
PY  - 2005///
CY  - New Delhi
PB  - Excel Books
KW  - Some Indian experience
KW  - Customers profile and behaviour
KW  - Building global brands
KW  - Systems approach to globalisation
ER  -