00657nam a2200205Ia 450000500170000000800410001704000180005804100080007608200170008410000240010124501030012525000120022826000380024030000270027865000270030565000360033265000270036865000380039570000180043320240926105801.0210716s2005 xx 000 0 und d cAIMIT LIBRARY aeng a38221bCHAM aChaturvedi, Mukesh. aManaging global business : bstrategic perspective /cEdited by Mukesh Chaturvedi and Aseem Kumar. a1st ed. aNew Delhi :bExcel Books ,c2005. axvi,395p. ;bPBc25 cm aSome Indian experience aCustomers profile and behaviour aBuilding global brands aSystems approach to globalisation aKumar, Aseem.