Chaturvedi, Mukesh. <br/><br/>
Managing global business :   strategic perspective / 
Edited by Mukesh Chaturvedi and Aseem Kumar. 
 - 1st ed. 
 - New Delhi :  Excel Books ,  2005. 
 - xvi,395p. ;  PB  25 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Some Indian experience<br/>Customers profile and behaviour<br/>Building global brands<br/>Systems approach to globalisation
<br/><br/><label>Dewey Class. No.: </label>382  / CHAM