TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8129702010
U1  - 658.8 10
PY  - 2005///
CY  - New Delhi
PB  - Prentice Hall of India PVt Ltd
KW  - Developing marketing opportunities and strategies
KW  - Pricing considerations and approaches
KW  - Creating competitive advantage
ER  -