00382nam a2200145Ia 4500008004100000020001800041041000800059082001500067100001800082245006800100250000600168260003500174300001300209650001400222210716s9999    xx            000 0 und d  a9788120327719  aeng  a658.8 SRIP  aSrinivasan.R.  aCase studies in marketing: the Indian context.bIndian context.  a3  bPrentice Hall of India PVt Ltd  axvii,306  aMarketing