00676nam a2200205Ia 4500003000400000005001700004008004100021020001500062040001800077041000800095082002100103100002600124245010000150250001200250260004900262300002700311650006700338650004400405700002100449OSt20220614114841.0210716s2002    xx            000 0 und d  a9812548718  cAIMIT LIBRARY  aeng  a658.83 28bCHUG  aChurchill, Gilbert A.  aMarketing research :bmethodological foundations /cBy Gilbert A. Churchill and Dawn Iacobucci.  a8th ed.  aNew Delhi :bThomson south western ,c2002 .  axxvi, 1006p. ;c25 cm.  aMarketing research the research process and problem definition  aDesign data collection method and forms  aIacobucci, Dawn.