00648nam a2200169Ia 4500008004100000020001500041041000800056082001500064100005300079245012400132250000600256260005800262300001200320650001400332999001900346952011300365210716s2003    xx            000 0 und d  a0070598371  aeng  a658.8 BONJ  aBonis, J Nicholas De;Balinski, Eric;Allen, Phil.  aValue-based marketing for bottom-line success: 5 steps to creating customer value.b5 steps to creating customer value.  a1  aNew DelhibTata Mc Graw Hill Publishing Companyc2003  axix,245  aMarketing  c199306d199306  00102ddc40738MBAaAIMITbAIMITd2005-08-25l0o658.8 BONJpMBA01871r2025-07-21 00:00:00w2021-07-16yBK