TY  - BOOK
AU  - Bonis, J Nicholas De;Balinski, Eric;Allen, Phil.
TI  - Value-based marketing for bottom-line success: 5 steps to creating customer value: 5 steps to creating customer value
SN  - 0070598371
U1  - 658.8 BONJ 
PY  - 2003///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company
KW  - Marketing
ER  -