Bonis, J Nicholas De;Balinski, Eric;Allen, Phil. <br/><br/>
Value-based marketing for bottom-line success: 5 steps to creating customer value.  5 steps to creating customer value. 

 - 1 
 - New Delhi  Tata Mc Graw Hill Publishing Company  2003 
 - xix,245 
<br/><br/><label>ISBN: </label>0070598371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BONJ