00351nam a2200145Ia 4500008004100000020001500041041000800056082001500064100002000079245003300099250000600132260004100138300001200179650001400191210716s2004    xx            000 0 und d  a9971513900  aeng  a658.8 AAKD  aAaker, David A.  aStrategic market management.  a6  aNew DelhibJohn Wiley and Sonsc2004  axiv,338  aMarketing